Cayin Technology Showcases Market-Driven Digital Signage Products at IBC 2006

Released on = August 21, 2006, 4:25 am

Press Release Author = Cayin Technology Co., Ltd.

Industry = Advertising

Press Release Summary = Cayin Technology is going to demonstrate its latest series
of networked Digital Signage players and server at the exhibition IBC 2006 (Hall 2,
Stand 114) in the Netherlands, from the 8th to the 12th of September

Press Release Body = Taipei, August 15, 2006 - In response to the booming Digital
Signage projects in the European markets, Cayin Technology is going to demonstrate
its latest series of networked Digital Signage players and server at the exhibition
IBC 2006 (Hall 2, Stand 114) in the Netherlands, from the 8th to the 12th of
September; high definition video, portrait mode presentations and real-time video
streaming will be some of the astonishing and powerful features presented by Cayin
Technology in IBC this year.

The IBC Exhibition will take place at the Amsterdam RAI. It will showcase the latest
technology and foremost business ideas in broadcasting and media, including Digital
Signage. The exhibition is internationally renowned for being run by the industry
for the industry and offers unparalleled expertise and opportunities in the fields
of content creation, management and delivery.

Digital signage, also known as narrowcasting or electronic billboards, is a network
of signs that use digital displays to communicate with target audiences in
designated locations by high-quality video, audio, animation, graphics, and texts.
Replacing and enhancing traditional signs, digital signage offers a multimedia
communication platform to promote, inform, educate, and entertain specific audiences
in a variety of out-of-home occasions.

As one of the major driver of Digital Signage market, Cayin Technology will be
exhibiting at IBC exhibition three of its main products: CMS server and two players,
SMP-PRO2 and the latest product SMP-WEBPLUS. Cayin will showcase all multimedia
presentations in larger screen displays, including both traditional landscape and
portrait mode, for bank, hotel, and retail applications. Cayin will also demonstrate
the easy-to-use streaming server for video streaming over IP network applied to
Digital Signage.

SMP-PRO2 is a skin-based display engine. It means it uses fixed template (picture)
as the display background (skin). Using a simple software tool that Cayin offers,
you can easily draw up to five dedicated areas on the skin; one area for
stored/lived video playback or pictures slide show, one area for scrolling text, two
areas for picture slides show and one area which is actually the background. For
each area, the size and the location can of course be chosen for customized
presentations. SMP-PRO2 supports RSS feeds, streaming video when incorporated with
Cayin's CMS server and most popular codec and file formats, such as MPEG 1/2, AVI,
WMV, WMA, MP3, JPG, GIF, etc.

SMP-WEBPLUS is a web-based networked digital signage system. All multimedia contents
are displayed in full-screen webpage, so designers can utilize their own familiar
web-editing tools and unleash their creativities. SMP-WEBPLUS supports most popular
web languages, image file formats, audio/video codec, and furthermore, HD (High
Definition) videos. In addition to Flash, HTML, video, images, animations, and
texts, SMP-WEBPLUS can easily be extended to provide interactive services
incorporating with external devices such as touch screen, keyboard, keypad, or
mouse.

Both SMP-WEBPLUS and SMP-PRO2 are scalable and can be deployed either as a networked
standalone solution or under a networked server-client structure, incorporated with
Cayin's CMS Server. With CMS server, administrators can manage the contents and
system settings of all SMP clients. A CMS server can administrate a network of
players and send right messages to be displayed at right time and right places.

At IBC 2006, Cayin Technology is going to introduce advanced features and versatile
digital signage applications. If you are interested, we invite you to come to visit
us (Hall 2, Stand 114). You will have the opportunity to see all the possibilities
related to the booming out-of-home business.

For more information on the dynamic digital signage, please visit the Cayin website
at http://www.cayintech.com/solution_signage.html

For more press information and press pictures, please download at:
http://www.cayintech.com/press.html

Cayin Technology in Brief
Cayin Technology is established by a group of professionals specializing in
development, researches, and engineering. Cayin devotes itself to providing complete
solutions in multimedia, network, and embedded fields, integrating computers and
home appliances in various commercial applications, such as dynamic digital signage,
video-on-demand systems in transportation, education, and hospitality. In order to
best facilitate the deployment of Cayin products, we also provide tailored hardware
and software services to satisfy customers' demands for almost limitless
applications. Our mission is to continue to innovate and concentrate on providing
our customers with foresighted new solutions.

Web Site = http://www.cayintech.com

Contact Details = Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
E-Mail: press@cayintech.com

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